TRAVERSE CITY, MI – October 3rd, 2018 – Omni United through its flagship brand Radar Tyres continues to support the Breast Cancer Research Foundation (BCRF). Having completed seven years of their first of its kind in the industry partnership the corporate alliance has only been getting stronger with the company’s customers and external partners joining in over the years to support the cause.
Giving back to the society has been one of the key values that Omni United and Radar Tyres has been built on. The company has always believed in engaging with partners internally and externally to create value for the society. It was back in 2011 that Omni launched “Mobilizing Hope”, a corporate alliance with BCRF that has included either donation for each Radar Tyre sold or one-off contributions. To date, the campaign has raised and donated over $1.15 million to BCRF’s mission of preventing and curing breast cancer by advancing the world’s most promising research. This contribution has funded approx. 23,000 hours of some of the world’s most promising and innovative research towards preventing and curing breast cancer in our lifetime.
The seven-year journey of supporting BCRF’s cause has seen not just monetary donations but also sponsoring and undertaking of numerous initiatives and programs to spread awareness for this cause and to bring the work of BCRF to the forefront of society. Some of the initiatives include:
• Launching a limited edition “pink sidewall” Tyre, sold through a major Tyre distributor in the US
• Encouraging our customers, Tyre distributors, dealers and retailers throughout the world to support the “Mobilizing Hope” campaign by providing them with in-store displays, pink ribbons and other awareness materials to distribute among customers
• Displaying the logo of BCRF on all Radar Tyres motorsports team’s racing vehicles and gear
• Supporting BCRF in all international Tyre fairs and other events in which Omni United and Radar Tyres participates
• Launching awareness and fund raising programs with our brand ambassador Jodi Ewart Shadoff, especially during the Breast Cancer Awareness month
• Engaging with our customers to have a point of sale awareness and fund raising programs
“Over the last seven years, we have received tremendous support and appreciation from not only our customers but also our external partners including our sponsored racing teams and Radar Tyres brand ambassador, LPGA golfer, Jodi Ewart Shadoff who have enthusiastically joined us in our endeavour towards BCRFs cause. I am extremely thankful to each and everyone including the wonderful people at BCRF. We will continue supporting the mission of BCRF and are proud of the great work they are doing”, said GS Sareen, founder and CEO, Omni United.
Omni United’s flagship brand Radar Tyres signed Jodi as its brand ambassador in April 2016. Throughout October over the last two years, Jodi pledged her support to BCRF by wearing pink gear and had a specially designed pink golf bag as a symbol of hope and courage to further increase the visibility of the cause.
This year in October, Radar Tyres and Jodi will again be joining their efforts to further increase the visibility and advancing the mission of BCRF. She will be wearing pink gear and having a specially designed pink Radar Tyres and BCRF golf bag. She will be seen in the following tournaments during the month of October:
• October 11th – 14th: LPGA KEB Hana Bank Championship, Incheon, Korea
• October 18th – 21st: Buick LPGA Shanghai, Shanghai China
• October 25th – 28th : Swinging Skirts LPGA Taiwan Championship, Taoyuan City 335, Taiwan
“I have always been impressed by the great work Omni United and Radar Tyres has been doing in supporting and advancing the mission of BCRF and it has always been an honour for me to be a part of this cause”, said LPGA Golfer and Brand Ambassador Radar Tyres, Jodi Ewart Shadoff.
Additionally, Radar Tyres will also show its support for BCRF at the Rebelle Rally, October 11th – 20th. This event is the first women’s off-road navigation rally raid in the United States and covers 1,200 miles over 8 days. The company is sponsoring San Francisco based Team “Not Lost” Ann-Marie Harbour, Michelle Childs, and their 2013 stock Jeep Wrangler Unlimited Rubicon which will utilize the Radar Renegade MT in LT265/70R17. The team will also sport Radar Tyres and BCRF apparel and hats in support of BCRF and the Breast Cancer Awareness month.
Radar Tyres is one of the most reliable brands in the market, sold globally in over 80 countries across 15,000 dealers. All Radar Tyres have a distinct labelling identifying the product as supportive of The Breast Cancer Research Foundation.
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit bcrf.org to learn more.
About Jodi Ewart Shadoff
Jodi Ewart Shadoff is a fast-rising star in the prestigious Ladies Professional Golf Association ranking of women golfers worldwide. She is a professional golfer since 2010 and qualified for the LPGA Tour in 2011. Her recent finishes include 8th in the 2016 US Women’s Open, 2nd in the 2016 Citibanamex Lorena Ochoa Invitational at Mexico, 8th in the 2017 Honda LPGA Thailand, 4th in the 2017 Manulife LPGA Classic at Canada and 2nd in the 2017 Ricoh Women’s British Open in Fife, Scotland. British born Jodi has been the brand ambassador for Radar Tyres since 2016 and wears the Radar Tyres logo on her apparel, golf bag and accessories at all tournaments where she plays. Jodi has been representing Radar Tyres at all major global ladies golf championships in the US, Europe and APAC.