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Omni United and Radar Tyres to run “Birdies for BCRF” program to raise additional funds for breast cancer research in October

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Radar Tyres is partnering with its brand ambassador Jodi Ewart Shadoff and both will be donating $100 for every Birdie that Jodi makes during her tournaments in October. This donation will be in addition to Radar’s current minimum pledged amount for 2020.

TRAVERSE CITY, MI – October 1st, 2020  – Omni United, through its flagship brand, Radar Tyres announced that it is partnering with its brand ambassador and LPGA golfer, Jodi Ewart Shadoff for its October program “Birdies for BCRF”. This program aims to raise meaningful funds for the Breast Cancer Research Foundation (BCRF) through its partner Play for P.I.N.K. During October, which is officially recognised as Breast Cancer Awareness month, Jodi is pledging to donate $100 for every birdie that she makes in her tournaments. The final donation amount will be matched by Radar. This donation will be in addition to Radar’s current pledge of funding a minimum of 1,000 hours of breast cancer research this year.

The Birdies for BCRF program is run through BCRF’s partner organization, Play for P.I.N.K., a grassroots organization dedicated to raising funds for breast cancer research through sporting and lifestyle events, donating 100% of all proceeds to its sole beneficiary, the Breast Cancer Research Foundation (BCRF). Play for P.I.N.K. currently encompasses 300 tournaments across 30 states, with over 30,000 golfers, guaranteeing that “Birdies for BCRF” will get broad and targeted exposure. To date, they have raised over $62 million and currently supports 23 scientists at leading academic medical institutions around the world.

“I am once again proud to be joining my efforts with Radar Tyres in supporting and advancing the mission of BCRF. I will be carrying my pink golf bag and gear as a symbol of hope and courage in honour of the breast cancer community. I hope to get as many birdies as possible so we can collectively donate more money to fund lifesaving breast cancer research,” said Jodi Ewart Shadoff, LPGA Golfer and Brand Ambassador Radar Tyres. “I have always been impressed with the brands approach of making the tyre world more accessible and exciting for women drivers. I am proud to be sponsored by Omni United and Radar Tyres.”

“Breast cancer is a cause that we have been supporting for close to a decade now. We partnered with BCRF as we have always believed in giving back to our communities. Despite the pandemic taking centre stage and impacting us in different ways, we have been and we remain committed to supporting our long term partner, BCRF, in their mission of preventing and curing breast cancer by advancing the world’s most promising research. We are proud of the great work they are doing as research is more important now than ever” said GS Sareen, founder and CEO, Omni United. “We are also very thankful to our customers, distributors, and external partners, including our brand ambassador Jodi Ewart Shadoff, who have been supporting us in this cause.”

The company has always believed in giving back to society. Over the last nine years the company, through its flagship brand Radar, has funded thousands of hours of critical lifesaving research and in addition, has also taken up many initiatives to help create awareness of this cause and bring the work of BCRF to the forefront of society. Some of these include engaging with the dealers at a local level to create awareness and raise funds for this cause, partnering with the brand ambassador – Jodi – to run fundraising programs, providing in-store displays and awareness material to the customers and many more. Among other initiatives, this year Radar Tyres is pledging to fund a minimum of 1,000 hours of life-saving breast cancer research.

Omni United’s flagship brand Radar Tyres signed Jodi as its brand ambassador in 2016. Throughout the years, Jodi has pledged her support for the BCRF by wearing pink gear as a symbol of hope and courage to further increase the visibility of the cause.

Jodi can be seen in the following tournaments during the month of October:

  • October 1st to 4th – ShopRite LPGA Classic Presented by Acer, Galloway, NJ
  • October 8th to 11th – KPMG Women’s PGA Championship, Newtown Square, PA
  • October 22nd to 25th – LPGA Drive On Championship – Reynolds Lake Oconee, Greensboro, GA

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