SINGAPORE – OCTOBER 28th, 2022 – Omni United, today announced its plans for its electric vehicle (EV) tyre strategy. The company plans to start making a shift towards a more sustainable future through sustainable driving and carbon-neutral manufacturing which it has been doing since 2013 with Radar Tyres. The company’s EV strategy is a two-pronged approach wherein the first phase will see EV compatible ranges while the second phase will have a dedicated speciality EV range.
PHASE 1 – Electric Vehicle Compatible Range
Phase 1 of the company’s EV launch will have multiple ranges of EV-compatible tyres. These tyres are engineered to offer lower rolling resistance for improved vehicle range, wear-resistant compound to reduce the wear from the high EV torque and increased safety through improved wet braking and improved handling characteristics. These will be based on Radar Tyres existing platforms, which include the premium all-season range for North America and the high-performance summer ranges the Dimax R8+ and RPX 800-E for Europe and Asia. All ranges are currently undergoing testing and are expected to launch in the target markets simultaneously in Q1 of 2023.
PHASE 2 – Speciality Electric Vehicle Range
The company under its flagship brand Radar Tyres will launch a new range of premium electric vehicle fitments. These will be designed in collaboration with the renowned Italian automotive design house GFG Style and will be the 2nd range to be designed under this collaboration. This speciality range will cater to all the key EV requirements such as offering reduced rolling resistance which directly impacts the range of the vehicle, higher load-carrying capabilities to accommodate the additional weights of the battery packs, use of an improved compound to cope with the wear generated from the high vehicle torque and have reduced noise levels for added comfort. This range will feature a summer pattern and initially be launched for the European market in 16 sizes ranging from 18” to 21” rim diameters and will be launched throughout 2023.
“Omni United has always taken a unique and forward-thinking approach to sustainability with our Radar brand being the first tyre brand to be manufactured carbon neutral since 2013. As the automotive industry is making strides to shift towards a more sustainable future we want to continue investing in a cause that we have believed in since more than a decade back. We want our dealers and consumers to have access not only to sustainable mobility solutions but also stress on the importance of a product that meets the growing electric vehicle market needs while leveraging cutting-edge style and design.”
GS Sareen, President and CEO, Omni United
With the continued growth of the electric vehicle market and shift towards a more sustainable future, Omni United has aimed to continually improve its product offerings and business practices towards a more sustainable future.
